Risk is part of doing business these days.
How else can you describe a risk market that is empty of quality data and offers zero probability of financial gain?
The downside of the black box challenge is that the internet is now, for all practical purposes, a huge investment opportunity for the savvy and the experienced.
Any money you make on the net is just not real money.
Any aspirant web entrepreneur should realize that making money on the web is a lot like making money in real life, except that without all the risks associated with a normal job.
So, how do you handle a risk market in web marketing?
First, you must have a safety and security agenda.
Second, you must develop a web marketing plan. Now, this might seem a bit tame by comparison, but having a clearly laid out plan will reduce the risk of being ‘scammed’ (channeled) and the chance of being taken advantage of.
Third, you must hire a web expert. This person should have a good understanding of current trends in web marketing and be able to relate it to your larger advertising campaign.
In other words, have a written plan, a robust security infrastructure, and a well-trained expert in does internet marketing from a safety and security perspective.